THE DETAILS

Combining hair, storytelling, & digital art into an iconic beauty brand

Step into Hair & Other Stories, where hair artistry, storytelling, and digital elegance converge to forge an unparalleled beauty brand. Beyond their bespoke hair services, they offer an exquisite selection of jewelry, handbags, and clothing, each piece curated to complement your unique style. The salon extends into a cozy café, inviting you to savor moments of relaxation over artisan coffee and treats. Our goal was to transform the mundane salon into a place where people want to transform themselves and be inspired to grow. Shifting focus from just doing hair, makeup, and selling products to being a pioneer in the beauty and self-care industry.

Hair & Other Stories

Hair & Other Stories

THE SERVICES

Brand STRATEGY + BRANDING + Website design + web development

  • Challenges

    Hair & Other Stories was at a crucial juncture, faced with financial concerns over price adjustments and a creative stalemate that dulled its brand resonance. The salon's digital presence needed to mirror its unique identity, impacting client engagement and retention. My task was clear: to revitalize its brand strategy, aesthetic, and online experience, ensuring alignment with its core values and market demands.

  • Here's How

    We revitalized Hair & Other Stories by crafting a cohesive brand strategy and visual identity, redesigning their website for enhanced user experience, and developing a robust online presence that reflects their unique blend of services and ethos, reconnecting them with their audience and attracting new clients.

  • Outcome

    Hair & Other Stories experienced increased client engagement, higher satisfaction rates, and a noticeable booking boost. Their refreshed brand and optimized online presence attracted new clientele while rekindling the loyalty of existing ones, driving growth and establishing the salon as a distinguished name in the beauty industry.

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  • Computer mockup of hero section designed by Studio Stina #323232

    Hero section

    The hero section of the Hair & Other Stories homepage is crafted to instantly enchant visitors with its chic, contemporary vibe that beautifully reflects the salon's identity. Upon arrival, visitors are met with a breathtaking visual presentation that marries urban flair with refined elegance, establishing expectations for the unique salon experience. This section is a feast for the eyes and thoughtfully arranged with a prominent call to action: "The Services." The action stands out, aligning perfectly with the salon's branding, and is integrated smoothly into the design. The offers invite users to interact with the salon easily, whether to schedule an appointment or explore the range of high-quality services available. This hero section is the portal to an exclusive beauty journey, showcasing Hair & Other Stories' dedication to superior quality, innovation, and customer fulfillment.

  • Computer mockup of service section designed by Studio Stina #323232

    Services and Brands

    The second section is dedicated to featuring Hair & Other Stories core services. The section is specifically curated to highlight the expertise in personalized haircuts, innovative coloring techniques, and lash & brow treatments, all set within our stylish urban salon environment. This segment is crafted to inform and inspire, utilizing engaging visuals. It underlines why Hair & Other Stories is renowned for its dedication to sophisticated, customized salon experiences, emphasizing our commitment to creating unique and luxurious beauty journeys for each client.

  • Computer mockup of café section designed by Studio Stina #323232

    The other Stories

    The "Other Stories" section of the Hair & Other Stories website aims to create an environment that extends beyond the traditional salon experience, reflecting the "other stories" the salon/brand embodies. This space is intentionally modern and chic, serving as a serene oasis where clients can unwind with a coffee or drink while undergoing hair treatments. The concept is rooted in the belief that beauty rituals should be moments of relaxation and luxury, an experience that nourishes both the body and soul.

    This "Other Stories" section is a seamless introduction to the online shop, inviting visitors to explore an exclusive selection of lifestyle products, including bags, clothes, sunglasses, and jewelry. The design of this shop is not just about aesthetics; it's about creating a holistic environment that encourages visitors to indulge in a lifestyle that aligns with the sophistication and elegance of the salon.

  • Computer mockup of spa section designed by Studio Stina #323232

    Services

    The spa treatment section for Hair & Other Stories aims to address a pain point directly: the underbooking of spa treatments. Recognizing that these offerings were not receiving the attention they deserved, This section specifically highlights the salon's spa services, making them a focal point. The design intentionally leverages serene imagery, soothing color schemes, and inviting descriptions to encapsulate these treatments' tranquility and rejuvenation.

    The rationale behind this targeted approach was to transform perception and awareness around the spa treatments, showcasing them as essential elements of the salon's holistic beauty and wellness experience. This dedicated section serves as an informative platform and an enticing invitation to clients, encouraging them to indulge in spa treatments as an integral part of their self-care routine, thereby addressing the initial challenge of underutilization.

  • Computer mockup of Location section designed by Studio Stina #323232

    Location Location Location

    Recognizing the importance of clients locating Hair & Other Stories effortlessly. A section specifically to help find the salon is necessary for all salon businesses. This "Find Us" section ensures new and returning clients can easily access directions, parking information, and opening hours, fostering a seamless salon visit experience.

    In designing this section, aligning it with the brand's aesthetic and ethos ensures it's functional and visually appealing. The navigation is straightforward, with an intuitive layout that guides users step-by-step, making it simple for anyone to find their way to the salon's front door. Integrating a map ensured that the journey to the salon is as stress-free as the services offered.

  • Computer mockup of shop section designed by Studio Stina #323232

    A seamless, enjoyable shopping experience that aligns with the brand's elegance and sophistication.

    A dedicated shop section is necessary for the salon to survive and needs an upgrade. It's handpicked beauty and lifestyle items, making it easy for clients to find and purchase products that enhance their salon experience or bring it into their homes. This separate section ensures a seamless, enjoyable shopping experience that aligns with the brand's elegance and sophistication. It enriches the client experience, supports the revenue, and reinforces the identity as a comprehensive beauty and lifestyle destination. It allows clients to integrate the Hair & Other Stories luxury into their everyday lives.

  • Computer mockup of about page designed by Studio Stina #323232

    About Page

    The About page is meticulously designed to feature the distinct style and craftsmanship of each stylist on the team. Acknowledging every stylist's unique contribution and flair to the salon. This includes a personal gallery that displays their finest work, serving as a testament to their talent and adaptability and as a source of inspiration for clients searching for their next look. To streamline the booking process, there is an integrated 'Book Now' button with each stylist's profile, making it easy for clients to secure an appointment seamlessly. This section aims to connect clients and their ideal stylist, promising a personalized and outstanding experience at Hair & Other Stories from the beginning.

  • Primary logo mockup images by Studio Stina

    Primary Logo

    The logo for Hair & Other Stories was designed with a distinct vision in mind, embodying the essence and ethos of the salon. Its elegant and trendy design reflects the commitment to sophistication, beauty, and the art of storytelling through hair and beauty services. A bold, modern font conveys a forward-thinking approach to styling and beauty treatments. At the same time, including unique, playful customizations is the creativity that is at the heart of what the salon does. This logo is not just a symbol; it's an invitation to experience the unique blend of style, comfort, and innovation that defines Hair & Other Stories.

HAIR & OTHER STORIES

The chosen color
palette and font suit

The selection of the Le Murmure font and a natural-inspired color palette is both purposeful and striking. Le Murmure, with its contemporary yet timeless elegance, captures the essence of Hair & Other Stories, reflecting the salon's blend of trendiness and classic beauty. This font choice speaks to the salon's unique approach to hairstyling, where every detail is considered to ensure sophistication and a personal touch.

The color palette, drawn from the hues of nature, complements the salon's ethos of combining the beauty of the natural world with cutting-edge style. It embodies the salon's commitment to creating an inviting and stylish space, mirroring the serene and refreshing environment of their shop and café. Together, the Le Murmure font and the carefully chosen colors craft a visual identity that distinguishes Hair & Other Stories, appealing to clients seeking an authentic and elevated beauty experience.

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